William P. Adams Jr.
Chairman and Chief Medical Officer

Dr. Adams maintains a private practice in plastic surgery in Dallas, TX., and also serves as an Associate Professor of Plastic Surgery at the University of Texas Southwestern Medical Center in Dallas, TX. He is the program director of the UT Southwestern Aesthetic Fellowship, and Past President of The Aesthetic Society and Past President of Aesthetic Surgery Education and Research Foundation (ASERF).
Dr. Adams is an acclaimed educator, international authority and scientist on breast surgery/augmentation, breast implants technology including new generation devices, and soft tissue support materials, capsular contracture, and breast implant associated ALCL. He has developed new techniques for use in clinical breast implant surgery that has made aesthetic and reconstructive breast surgery safer for patients. He also recently opened AYA Dallas Medical spa in Snider Plaza next to his medical office, and serves as AYA medical director.
Dr Adams travels extensively 3 months every year as an international educator and recently in 2019 completed the 2nd edition of the world’s only Breast Augmentation Atlas to further educate surgeons on breast augmentation surgery.
In 2009, he founded and currently serves as the Chief Medical Officer of The Plastic Surgery Channel, a multi-media company. The channel, now rebranded to MediaPSC specializes in high quality doctor delivered programming in medical aesthetics, and creates a novel media voice to the public.
Dr. Adams was named the #1 Breast Augmentation Surgeon for 2021, 2022, 2023,2024 and 2025 by Newsweek/ Statista, and was awarded the All-time Champion/ 5 Year Winner by Statista in 2025. He was presented the Aesthetic Society President’s Recognition Award in 2023 and 2019, 2017 ASAPS Special Educator Award and the 2017 Simon Fredericks Award for best panelist at the ASAPS annual meeting. He received the teaching Award in 2005 in the Department of Plastic Surgery at UT Southwestern and received the Faculty Excellence Award in 2001, and was named Department of Plastic Surgery Clinician of the Year in 1998 and 2019.
Join Dr. Adams on MediaPSC’s Exclusive Series Hey Doc! TBH: Breast Implants
World-renowned plastic surgeons Dr. William P. Adams Jr. and Dr. Rod Rohich unfold exclusive insights into the world of modern breast implants, joined by industry experts and colleagues.

